Historic | Upscale | Boutique · Est. 1908
A stabilized, 16-key boutique hotel in downtown Grand Junction, CO. Enter after renovation risk — before full deleveraging and cash distributions.
Investors enter precisely where renovation risk is gone, revenue is accelerating, and leverage is at its lowest point since acquisition.
The 1908 historic building renovation was completed in 2023. Stabilization is underway with 16 boutique suites featuring premium finishes, kitchenettes, keyless entry, and digital concierge technology.
2025 total revenue reached $575,871 — a 40% increase over full-year 2024 — surpassing the prior year total by the end of Q3. RevPAR climbed 33% year-over-year to $101.
Remaining $3.2M equity retires short-term debt and reduces leverage to a conservative ~28% LTV. SBA refinance completed July 2025 stabilizes long-term debt cost.
Investors received $1.72M in bonus depreciation via 2024 K-1s — in many cases exceeding original investment amounts. Additional 2025 allocations anticipated from current cost segregation studies.
Full site control of the Hotel, Lot 303, and Lot 329 secures the footprint for a potential 48-key flagship expansion. Investors may exit or participate in Phase II at their election.
Q4 2025 delivered $117,549 in revenue — a 21% YoY increase — despite natural winter seasonality on the Western Slope.
| Metric | Q4 2025 | Q4 2024 | YoY |
|---|---|---|---|
| Rooms Sold | 604 | 589 | +3% |
| Occupancy | 42% | 44% | -2% |
| ADR | $204 | $165 | +24% |
| Room Revenue | $117,549 | $96,959 | +21% |
| Metric | H2 2025 | H2 2024 | YoY |
|---|---|---|---|
| Rooms Sold | 1,512 | 1,191 | +27% |
| Occupancy | 52% | 45% | +7% |
| ADR | $212 | $197 | +8% |
| Room Revenue | $315,100 | $235,362 | +34% |
| Channel | Share |
|---|---|
| Website / Booking Engine | 58.0% |
| Booking.com | 16.7% |
| Expedia | 16.3% |
| Walk-in | 6.6% |
| Other (Phone, Email, Airbnb) | 2.4% |
Fort + Home has structured multiple exit paths, allowing investors to optimize for income, liquidity, or full-cycle value creation.
Maintain 16-key operations with focus on maximized cash distributions. No construction risk.
Exit with "shovel-ready" expansion rights. Shorter-duration, entitlement-driven return profile.
48-key flagship with rooftop heated pool, gym, NNN-leased restaurant, and activated ground floor.
Scenario 3 expansion would require a separate capital event and is not funded by the current raise. All projections are estimates and not guarantees.
Adjust the investment amount to see projected cumulative returns. Both scenarios deliver 7% annual preferred distributions during the hold period, with the majority of equity appreciation realized at sale. Scenario 3 diverges after the 2-year expansion build, accelerating sharply as the 48-key flagship stabilizes and exits at 2.00x.
All projections are illustrative estimates based on stated target returns. Actual results may vary materially. Past performance is not indicative of future results. This is not an offer to sell securities.
High-tech, low-overhead staffing eliminates the traditional front-desk cost center while maintaining an elite guest experience.
24/7 virtual guest support and smartphone entry reduce onsite labor while improving responsiveness. No traditional front desk overhead.
Cloudbeds-NetSuite API integration with AI-driven dynamic pricing enables real-time yield optimization during high-demand tourism cycles.
Lean process re-engineering moved throughput from 4 to 6 room turns daily — a primary driver of enhanced NOI margins.
Oasi partnership drives data-driven strategy integrating metasearch and targeted social campaigns, reducing OTA commission leakage.
On-premises laundry delivers monthly savings on linens while improving quality control — critical for maintaining the 4.8-star rating.
Minibars, curated dining partnerships, experience kits, wedding buyouts, and planned courtyard activations maximize yield per square foot.
Originally built in 1908, The Hotel Melrose is the sole survivor among twelve original buildings that once lined downtown Grand Junction — fully renovated into a tech-forward boutique hotel with no front desk and a 4.8-star guest rating.
Fort + Home acquired the neglected 1908 boarding house and executed a full-scale renovation — restoring the original lobby tin ceiling and mosaic tile floors while adding custom millwork, design-forward furnishings, and kitchenettes in every room.
The addition of Melrose Spirit Co. — a bar inspired by turn-of-the-century saloons — and a contactless concierge model using smart technology completed the transformation into Grand Junction's only true boutique hospitality experience.
National U.S. hotel RevPAR declined 0.3% in 2025 — the first non-recessionary decline ever recorded. But performance is bifurcating sharply: luxury and upper-upscale RevPAR grew 7× faster than economy chains. Boutique and experiential hotels continue to command premium ADR, and Grand Junction's outdoor recreation economy outpaces state averages.
Boutique hotels represent just 3.2% of U.S. rooms but capture 5.6% of total room revenues — reflecting structurally higher ADR. Millennials and Gen Z continue to drive demand for distinctive, experience-rich accommodations over commodity lodging.
Outdoor recreation drives 11% of Mesa County jobs and 4.8% of GDP — well above the Colorado state average. Morgan Mining's 900-job expansion, Amazon's new facility, and 76% public land access continue to fuel year-round demand growth.
CoStar/STR project U.S. RevPAR +0.6% in 2026 with growth concentrated in upper-tier segments. Consumer bifurcation favors properties with pricing power — exactly the positioning The Hotel Melrose occupies as Grand Junction's only historic boutique hotel.
Sources: STR/Tourism Economics Feb 2026 Forecast, Colorado Tourism Office (Longwoods International), CMU Outdoor Recreation Economic Impact Study, GJEP 2024 Annual Report. Boutique hotel revenue share data from industry analysis of STR historical data.
Submit a soft commitment to receive offering materials, or schedule a one-on-one to discuss this opportunity in detail.
Speak directly with Jeff Zimmerman, President of Fort + Home Capital, to discuss The Hotel Melrose and how it fits your portfolio.
Schedule a CallThis form is intended solely to gauge interest under Regulation D, Rule 506(b) and does not constitute an offer to sell securities. All soft commitments are non-binding and subject to completion of offering documents and verification of investor status. This opportunity is available only to accredited investors and sophisticated investors with a pre-existing substantive relationship with the Sponsor.
CONFIDENTIAL — Rule 506(b) Private Placement. Not for Public Distribution. This page is for informational purposes only and does not constitute an offer to sell or a solicitation to buy securities. Any offer or sale of securities will be made only pursuant to definitive offering documents. All investments involve risk, including the possible loss of capital. Target returns, IRR projections, and equity multiples are forward-looking estimates based on management's current assumptions and are not guarantees of future performance. Actual results may vary materially. Past performance is not indicative of future results. Investors should review the applicable Private Placement Memorandum, Operating Agreement, and Subscription Agreement for complete details. This offering is available only to accredited investors and sophisticated investors with a pre-existing substantive relationship with the Sponsor under Rule 506(b) of Regulation D. Fort + Home Capital LLC. © 2025 Fort + Home, LLC. All rights reserved.