Overview
The Hotel Melrose, nestled in the picturesque Grand Valley of Colorado, stands as a beacon of historic elegance revitalized for the modern traveler.
Since its complete renovation in November 2023, this boutique hotel has seamlessly merged the rich heritage of its past with cutting-edge technology to offer guests an unparalleled experience in hospitality.
Originally established in 1908 by the visionary immigrants William and Charlotte Ponsford, The Hotel Melrose is a cherished relic of Grand Junction's storied past.
As the sole survivor among the twelve original buildings that once adorned the area,it stands as a living testament to the city's heritage and resilience.
The Hotel Melrose boasts 16 meticulously designed suites, each blending contemporary flair with traditional charm. Featuring kitchenettes, coffee stations, and high-end finishes, these suites offer a haven of comfort and sophistication for guests seeking a retreat from the ordinary. Whether for a romantic getaway, group event, or corporate function, The Hotel Melrose provides an intimate setting for unforgettable experiences.
Gallery
Located in the newly-renovated, historic Hotel Melrose in downtown Grand Junction, Melrose Spirit Co. cocktail bar takes you back to the turn of the century. From the minute you walk in, you’ll enjoy a warm, welcoming ambience, exceptional hospitality and an eclectic drink menu, all designed to uplift your spirits.
We welcome hotel guests as well as Grand Valley locals alike. Whatever brings you through our doors, we invite you to relax while sipping one of our distinctive and artful cocktails which offer a modern twist on the great tastes of the past.
Testimonials
Harry boster
Newyork tria
“I’m optimistic about the future ... [the team] does a very good job of letting investors know what is going on with their individual investment on the ground floor.”
Jax trino
Week noe
“I’m optimistic about the future ... [the team] does a very good job of letting investors know what is going on with their individual investment on the ground floor.”
Harry boster
Newyork tria
“I’m optimistic about the future ... [the team] does a very good job of letting investors know what is going on with their individual investment on the ground floor.”
KEY
HIGHLIGHTS
A hands-on approach to every stage of real estate, from concept to completion.
One of the main differentiators is the Note’s short duration. Real estate investments are typically illiquid assets, meaning investors’ money can be tied up for years, until the sale of the property or another capital event.
Intelligent, AI-Powered Pricing
Our proprietary automated engine optimizes pricing decisions to maximize revenue & save you time.
Digital Marketing
A conversion-optimized website and efficient hotel digital marketing work in concert to increase direct bookings and reduce third party commissions.
Channel Optimization
Optimization on all key booking channels. Our infrastructure integrates with all channels, pushing pricing through them on a regular, automated basis.
Revenue Management
Optimization on all key booking channels. Our infrastructure integrates with all channels, pushing pricing through them on a regular, automated basis.
Contactless Check In
The hotel does not have a front desk but is powered by our hotel apps that put guests check in, hotel keys, and a personal concierge at the tip of our guests fingertips on their mobile devices.
Minimized Overhead
We have optimized operations by minimizing hotel overhead by leveraging technology.
Location Highlights
In the heart of downtown
Located in the heart of Downtown Grand Junction, guests of our boutique hotel can enjoy walkability to downtown's most popular restaurants and entertainment just right out our front door.
Step into the outdoors in just minutes and enjoy riverfront trails, wine tasting at the wineries in Palisade, or world class hiking/biking in the Monument National Park.
Management Services
Comprehensive property and asset management.
Despite its growing popularity, Grand Junction maintains its small-town charm and untapped potential in the hospitality sector. With a relatively low saturation of branded hotels and boutique accommodations, there is ample room for investment and growth in the market. Moreover, the city's supportive business environment and investment-friendly policies make it an attractive destination for hospitality entrepreneurs.
Grand Junction, Colorado, presents a compelling opportunity for investment in the hospitality space, driven by its growing tourism industry, unique attractions, strategic location, and untapped potential. By capitalizing on the region's natural beauty, diverse recreational offerings, agricultural heritage, and proximity to iconic destinations, investors can position themselves to reap the rewards of a thriving hospitality market in one of Colorado's most captivating destinations.
In the press
Harry boster
Newyork tria
"You’d be excused if you found yourself in Grand Junction and mistook it for Denver’s RiNo neighborhood because this Western Slope city has gone from a way station for outdoor adventure to a hip destination. The new Hotel Melrose opened in fall 2023, so this is the first summer to stay at this “historically inspired boutique hotel” with chic dark walls and sumptuous furniture. Or, just drop in to get a cocktail at the Melrose Spirit Co. while you amble around downtown."
Jax trino
Week noe
"You’d be excused if you found yourself in Grand Junction and mistook it for Denver’s RiNo neighborhood because this Western Slope city has gone from a way station for outdoor adventure to a hip destination. The new Hotel Melrose opened in fall 2023, so this is the first summer to stay at this “historically inspired boutique hotel” with chic dark walls and sumptuous furniture. Or, just drop in to get a cocktail at the Melrose Spirit Co. while you amble around downtown."
Jax trino
Week noe
"You’d be excused if you found yourself in Grand Junction and mistook it for Denver’s RiNo neighborhood because this Western Slope city has gone from a way station for outdoor adventure to a hip destination. The new Hotel Melrose opened in fall 2023, so this is the first summer to stay at this “historically inspired boutique hotel” with chic dark walls and sumptuous furniture. Or, just drop in to get a cocktail at the Melrose Spirit Co. while you amble around downtown."
Timeline /
Important Dates
Comprehensive property and asset management.
Before we bought the hotel and shut it down for renovations, the hotel had been continuously operated as a hotel for 113 years and had never been closed for business in it's history, so our reveal had to be BIG. The town showed up and our guest of honor cut the ribbon at the grand opening, the great granddaughter of the family who originally built the building, Marycaye Daniels. She also lived in the hotel for 18 years when her mother ran the hotel as the 3rd generation under her great grandparents, the Ponsfords.
Concept + Design
Inspired by its storied 116-year history, our redesign of the hotel pays homage to its rich past while infusing a vibrant local spirit that echoes Colorado's rugged Western heritage and the dynamic energy of downtown Grand Junction. As we embarked on our design journey, we discovered a funky yet Western wallpaper that felt like it truly represented the area's dynamic vibe. The wallpaper, with its bold red and orange hues, reminded us of the stunning canyon walls that cradle the valley. Its eclectic mix of characters—motorcycle riders on horses and an old Western town filled with hipsters and wagons—captured our imagination and became the foundation for the entire hotel’s design.
Our vision was to create an exterior that hints at tradition, only to astonish visitors the instant they cross the threshold. We wanted guests to feel like they were stepping into a cool oasis—literally stepping out of the brightly lit, high desert heat into something unexpected, something new, like a deep thirst being quenched by a refreshing drink of water. Once inside, guests are transported into an ambiance that is moody yet cozy, cool, and deeply relaxing. The interior of the hotel is dipped in a deep blue from ceiling to floor immersing guests in the experience. The atmosphere is carefully curated to be deeply romantic, offering a space where every corner invites you to linger and savor the experience, blending nostalgia with modern allure for a stay that is both timeless and captivating.
Construction process
Comprehensive property and asset management.
Step behind the scenes with us at Fort + Home Capital as we embark on an exhilarating journey through the heart of downtown Grand Junction, Colorado. Dive into the captivating world of historic restoration as we document every step of our renovation process, bringing you exclusive updates and special projects firsthand. From thrilling in-person tours to dynamic video walkthroughs on our Fort + Home YouTube channel, you'll witness the remarkable transformation of this iconic building unfold before your eyes. Join us as history meets innovation in this monumental project, promising to redefine elegance and charm in our beloved community.